The buzz is building for the 2028 Euros, with the UK and Ireland’s host cities recently unveiled. Alongside Manchester, Cardiff, Dublin, Glasgow, Newcastle, Liverpool, Birmingham and London have been selected, with specific stadiums chosen to host matches.
Widely recognised as one of the largest events in the world, the UEFA Euros 2028 tournament is expected to attract over 3 million visitors to the UK and Ireland and gain over 5 billion views worldwide.
Manchester has also received the honour of hosting England’s opening game, with Manchester City’s Etihad set to host the match. The game is predicted to draw over 300,000 fans to the stadium, with 40% of these expected to travel from overseas.
Manchester City’s managing director of operations, Danny Wilson said: “We’ve had the MTV Music awards at Co-op Live, the Brits are coming there next year for the first time ever outside of London, NBA is coming in 2027, we’re back in the concert game, we ‘ve got games at the Euros in 2028, and there’s other sporting events that we’re looking at and bidding for working with the city. It’s not just about the site and the venues and how they benefit, it’s the wider economic benefits to the city of people coming in and eating in the restaurants in the day, staying in hotels, and I think it’s great for Manchester.”
